Our Selling Strategy

OUR SALES
STRATEGIES
CHAFFIN LIGHT REAL ESTATE
PROMISES TO DO THE FOLLOWING:
WHEN WE LIST
YOUR PROPERTY.

List your property at a well-researched and competitive price
which will result in an optimal sale.

Prepare marketing tools that will enhance the salability of your
property, including high-quality exterior and interior photography,
ad copy, e-mail, brochures and window displays.

THE PROCESS IS
ALL ABOUT YOU.
PROMOTE YOUR PROPERTY TO THE
ROARING FORK VALLEY REAL ESTATE COMMUNITY
 
  • Provide instant information to all CHAFFIN LIGHT Real Estate brokers,
    who will notify their past and present prospects about the new listing
  • Optimize the announcement of your property to other local brokers through our broker-to-broker e-mail program
  • Provide accurate information to the Aspen/Glenwood
    Springs Board of Realtors

  • Include your property on Realtors’ Tours and Open Houses
  ADVERTISE YOUR PROPERTY TO THE PUBLIC

  • Rotation in our corporate newspaper ads

  • Placement in locally-oriented, high-quality magazines
    and event programs (optional)

  • Window displays in all three locations

  • Detailed information on our web-site CLRE.com

  • Mailings and phone calls to the immediate neighborhood
    and potential “move-up” neighborhoods
  • Continue to monitor and adjust the marketing campaign

  • Facilitate submission of offers and sales contract negotiations

  • Manage and follow-up on all details during
    the Under Contract period

  • Follow through to accomplish a successful closing

WHEN WE LIST YOUR PROPERTY.
THE PROCESS IS ALL ABOUT YOU.
Our Knowledge
of the Market
Combined 689 Years of experience
on Roaring Fork Valley Market Trends
Our Marketing Expertise
Valley-wide Locations - Aspen, Basalt and Snowmass Village
Our Selling Experience


  • Extensive Data Base of Buyers
  • Ethical Practices
  • Knowledge of Legal Fundamentals
Our Track Record

  • 35 Years of Success in Selling Properties
  • Leader in the Market with Gross Contract Volume in 2006 of $676,522,087
Company Support



  • Top-of-the-line Technology and Staffing
  • Intra-office Communication
  • Intra-office Property Displays
  • Contract Support and Follow-through
  • Intra-Office Marketing Department

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What do you get for your money?

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Today's Market Snapshot

Community Median $/SqFt
Aspen: $1,588/SqFt
Snowmass Village: $1,166/SqFt
Basalt: $502/SqFt
Carbondale: $385/SqFt
Glenwood Springs: $289/SqFt
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